N-WayPricing
You pay once, up front, for the length of your ad, the days it runs, where your building is and how far away people see it. The app shows the price as you go.
The formula
Price = seconds × days × ₦150 × area × reach
The result is rounded up to the whole naira. The smallest order is ₦5,000: if the formula comes to less, you pay ₦5,000.
- Seconds is the length of your ad: your longest video or GIF, rounded up to the next second. For photos only, it’s how long the photo shows, which you choose (3 to 30 seconds; 10 unless you change it).
- Days is how long the campaign runs, 1 to 365.
- Area and reach are the multipliers below.
Area
Where your building is decides how many people pass it. We work it out from your building’s location.
| Area | Where | × |
|---|---|---|
| Premium | Eti-Osa (Victoria Island, Ikoyi, Lekki), Lagos Island, Ibeju-Lekki, and Abuja Municipal (Central Area, Wuse, Garki, Maitama) | 3 |
| City | The rest of Lagos State and the FCT; Port Harcourt and Obio/Akpor; Ibadan’s five city LGAs; metropolitan Kano | 1.8 |
| Standard | Everywhere else | 1 |
Reach
How far from your building people can see the billboard. People whose route passes your building soon can see it too.
| Reach | × |
|---|---|
| 250 m | 1 |
| 500 m | 1.6 |
| 1 km | 2.5 |
Examples
| Campaign | Working | Price |
|---|---|---|
| 15-second video, 7 days, 500 m, Victoria Island | 15 × 7 × ₦150 × 3 × 1.6 | ₦75,600 |
| 20-second video, 14 days, 1 km, Ikeja | 20 × 14 × ₦150 × 1.8 × 2.5 | ₦189,000 |
| Photo for 10 seconds, 5 days, 500 m, standard area | 10 × 5 × ₦150 × 1 × 1.6 | ₦12,000 |
| Photo for 10 seconds, 1 day, 250 m, standard area | 10 × 1 × ₦150 × 1 × 1 = ₦1,500, below the minimum | ₦5,000 |
The app shows the price, and how it was worked out, as you build your campaign. Nothing is charged until you pay.
Views and delivery
With the price, the app estimates how many views your campaign will get. We spread them evenly over your days: a campaign that falls behind is shown a little more (never more than one and a half times a normal day’s share), and within a day it doesn’t run ahead of the hours that have passed.
If a campaign ends below 90% of its estimate, the undelivered share of what you paid becomes N-Way credit for your next campaign. For example, a ₦20,000 campaign that delivers 80% of its estimate earns ₦4,000 of credit.
Adding days
You can add days to a running, paused or ended campaign from Your ads, up to 365 days in all. The extra days are priced with the same formula, and the ₦5,000 minimum applies to each extension.
Changes after review
If a reviewer asks for changes and your edit costs more (a longer video, more days), you pay only the difference. If it costs the same or less, you resubmit without paying again.
Credit
Credit (from under-delivery, or added by us) is used first whenever you pay. If it covers the whole amount, there’s no payment page at all. See Payments.