N-Way
Advertising docsOverview

Ready to advertise?

Start an ad in the app

Advertise on N-Way

Put your business on a digital billboard at your own building. People driving, riding okada or walking nearby see it on the N-Way map, and can route to you in one tap.

On this page

Starting at ₦5,000

₦150 per second of ad, per day, in a standard area.

Tip:

You set it all up in the app. Open the N-Way map, sign in with Apple or Google, tap your profile picture, then Advertise with us.

What you get

A billboard over your building on the N-Way map, with your photo, GIF or video, your business name and up to three buttons that bring people to you:

  • Route there. One tap adds your building to their trip, or starts directions to it.
  • Save. They keep your ad for later, under Saved ads in their profile.
  • Get offer (optional). They get a code like NW-4F2K to show at your counter.
  • Learn more (optional). Opens your website, only when it’s safe to look at a phone.
PricingThe formula, multipliers and examples. Ad formatsWhere your billboard shows, and when. TargetingReach, hours, days and how people travel. Creative specsPhotos, GIFs and videos that work. Policies and reviewWhat you can advertise. MeasurementResults and the Conversions API.

How it works

  1. Choose your building by its NIPOST postcode, a saved place, or the map.
  2. Add a photo, GIF or video, up to 30 seconds. Add up to three; we show more of the one people respond to best.
  3. Pick your reach and days: how far away people see it (250 m, 500 m or 1 km), for how many days, and your goal: being seen, visits or sales.
  4. See the price as you go, and pay through PalmPay (wallet, bank transfer or card). Online payment is coming soon.
  5. We review your ad, usually within a day. If we ask for changes, you fix them and resubmit without paying again.
  6. It goes live. Your dashboard shows views, people reached, saves, “Route there” and “Learn more” taps, visits and sales.

At a glance

WhatDetails
PriceSeconds × days × ₦150 × area × reach, at least ₦5,000. Pricing
Ad length1 to 30 seconds
Campaign length1 to 365 days, and you can add days later
Reach250 m, 500 m or 1 km around your building
CreativesUp to 3 photos, GIFs or videos, each up to 50 MB
ReviewBy a person, usually within a day
PaymentUp front, through PalmPay: coming soon
ResultsDashboard by day or hour, CSV download, offer codes and the Conversions API

Ads play when it’s safe

N-Way is a navigation app first. While a car is moving faster than 10 km/h, people see a still billboard, never video. Videos and GIFs play only when they’re stopped or slow (traffic, a red light, parked), walking, or browsing the map. Ads never show near a turn and never over safety messages, and they never change the route, the guidance or the camera that follows the car. The full safety rules

Questions

Email hello@nways.ng. We’re happy to help you choose a reach and set up your first campaign.