N-WayCreative specs
Add one to three photos, GIFs or videos. We convert them for every phone, and make a still poster of each one for people who are moving.
On this page
Files
| Type | Upload | What we make of it |
|---|---|---|
| Photo | JPG, PNG or WebP | A JPEG up to 1280 px wide, which is also its poster. Shown for 3 to 30 seconds (you choose; 10 by default). |
| GIF | GIF, up to 30 seconds | A video, like the row below. |
| Video | MP4, MOV, WebM or M4V, up to 30 seconds | An H.264 MP4 at up to 720p and 30 frames a second, with its sound (AAC), plus a JPEG poster from half a second in. |
- Up to 50 MB per file.
- Up to 3 creatives per campaign. Each gets equal turns until it has 50 views; after that, more of the views go to the one people watch to the end and save most.
- Videos and GIFs over 30 seconds are refused. The longest one sets your ad’s length, and so its price.
Warning:
Drivers see the poster. Anyone moving faster than 10 km/h sees only the still frame from half a second into your video. Make that frame work on its own: your name, what you sell and your building, readable at a glance.
Text
| Field | Limit | Notes |
|---|---|---|
| Billboard title | One line of the card, about 25 characters | Shown on the card, e.g. “Fresh suya every evening”. It must fit on one line of the card on a phone, so it’s never cut off; the app shows how much of the line you’ve used as you type. |
| Business name | One line of the card, about 40 characters | Set once in your advertiser details. Like the title, it must fit on one line. |
| Category | One of 14 | Food & drink, Fuel & gas, Hotels, Shops, Banks & money, Health & pharmacy, Cars & mechanics, Beauty, Schools & training, Fun & events, Services, Real estate, Phones & internet, Other. |
| Offer | Up to 60 characters, optional | e.g. “10% off your first order”. Adds the Get offer button. |
| Website | Optional, https | Adds Learn more. See website rules. |
Tips for the road
- One message. People glance at a billboard; they don’t read it. One product, one offer.
- Big and high-contrast. Text should be readable on a small phone in sunlight.
- Show the place. A photo of your front helps people recognise it when they arrive.
- Work without sound. Videos start muted.
- Try more than one. With two or three creatives, delivery moves to the one that works best.