N-WayPolicies and review
Every ad is checked by a person before it runs, usually within a day. These are the rules we check against.
What you can advertise
Your own lawful business, at a building you have the right to advertise.
We don’t accept:
- Adult content
- Gambling or betting
- Weapons
- Tobacco or vaping
- Political or religious campaigning
- Unlicensed medicines
- Unlicensed financial products
- Hate
- Misleading claims (fake discounts, fake reviews)
- Anything that copies another brand
Your website (Learn more)
A website is optional. If you add one, it must belong to you or the business advertised, match the ad, and:
- start with
https://and use a public address (no IP addresses for private networks, nolocalhost, no port number); - contain no username or password, and be at most 2,048 characters;
- not mislead, impersonate anyone, ask for passwords or payment details under false pretences, or carry malware.
Reviewers check where it goes. Changing the website on an approved ad sends the ad back to review until the new page is checked; while it’s waiting, Learn more doesn’t open it.
Review
A person reviews every ad before it runs, usually within a day. They check the creatives, the text, the website and that the billboard is on your place.
| Status | Meaning |
|---|---|
| Waiting for payment | Saved, not yet paid. Payments |
| In review | Paid and waiting for a reviewer. |
| Changes requested | The reviewer says what to change. Edit and resubmit; you pay only if the edit costs more. |
| Not approved | The reviewer says why. If we refuse an ad before it runs, we refund it. |
| Live | Showing on the map. You can pause it at any time. |
| Paused | Not showing until you resume it. |
| Ended | Its days are over. You can add days. |
We can stop an ad, or suspend an advertiser account, that breaks these rules, including after it has gone live.
Data you send us
With offer codes and the Conversions API you can tell us that a click or code led to a visit, sale or enquiry, with its value. Never send personal data about your customers: names, phone numbers, emails, addresses, account numbers, BVN or NIN. Requests that include them are refused. Keep API keys secret and revoke any that leak; we may suspend keys that send personal data or false conversions.
The full terms
These rules summarise the advertising terms. How we handle people’s information is in our privacy policy.